Here’s to the next 5 years!

Here’s to the next 5 years!

A few days ago, I found myself on a plane to Vegas, again, as I do every year pretty much around that same time – second week of May. What’s so special about this specific week in the year? Well, it’s EMC World, of course! I love this show. It is vibrant. It is welcoming. It is informative and it has always been a great combination of Work and Play. Yes, you work hard as a partner vendor at EMC World. Customers are coming to see our Phoenix System for EMC RecoverPoint. Some planned visits and some spontaneous. This is always a good time to get to know your future customer-partners over a good dinner or lunch conversation. EMC Technical Consultants and SEs are coming from all over the world to learn about EMC’s partners, all in one place, all at their best. EMC Select is offering fantastic ways for us partner vendors to shine, with special “Passport” programs, encouraging visitors to pay attention to the exhibitors on the floor and not just the food and drinks… and the rock concert on Wednesday nights… to come see partner presentations at the EMC TechConnect booth, with the Select team members drawing the crowd into their booth, just to see you present. Yes – it is a fabulous week with many friends around, with the Axxana team of worriers all bonded together to fire up the exhibit floor with our fire-proof Black Box! But this year it was a special year. This year it was EMC Select’s 10 year anniversary, and Axxana was invited to receive the 5 Years Service Award from the EMC Select team. All partner programs are now combined into one program – The EMC TechConnect program, but allow me to call them Select just a few more times. It was a good feeling to accept this award. It was a good feeling, because it’s not just a good opportunity to be mentioned and celebrated, but also a great opportunity to look back at the past 5 years. To enjoy the business we created together. To reflect on the obstacles that were there and had to be overcome. To reimagine that enormous web of links to tie and connections to make and strings to attach and threads to follow – all for the sole purpose of making this partnership work and work well.   It is never easy. People have their own agendas and groups have their deadlines. But at the end – it is all well worth it. We are proudly singing this duet with the #1 Storage company in the world and we get to work with a fantastic group of people, who make it their goal to help us thrive in that relationship and to grow, not only in revenue, but in widening our scope of integration with the EMC products and business units. Just this year we announced Axxana/RecoverPoint integration with both the VMAX platform as well as the VPLEX system – two major achievements for this growing relationship. We have one more special announcement to make in the coming weeks, combining forces with yet another central BU but we’ll have to keep this under the radar for now…   Thank you EMC Select, for your friendship and partnership during the past 5 years and here’s to the next 5!! From all of us at Axxana.

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One announcement we have been dying to talk about

Finally! After building, proofing, testing, qualifying and then some… we are proud to announce the Phoenix System RP’s new VPLEX support. Data Protection and Data Availability go hand in hand, but are not the same. It is the RPO and RTO requirements that will eventually dictate the configuration of your desired system and DR topology. We all know VPLEX is a powerful tool, providing metro area high-availability. Couple VPLEX with RecoverPoint, and you start getting to where you need to be in our fast pace IT environment – High Availability on the metro distance and Disaster Recovery on the long hauls. What if your two nearby data centers are hit by the same disaster? What then? You are back to good’ol Asynchronous recovery, with data loss and the real risk of a much lengthier RTO and much larger RPO than you signed up for…! In our day and age, where business continuity, revenue and reputation all go hand in hand and, if I might add, are pretty fragile, do you really want to take that chance? Add Axxana to the mix and here’s a trio that can’t be beaten in the market today. With VPLEX, RecoverPoint and Axxana combined, customers using any Storage can achieve a combination of continuous operation, high availability and zero data loss over any distance, resulting in true 100% data protection and availability no matter what disaster occurs or distance applies. Local disaster or regional disaster – you are still covered! To the wonderful Product and Engineering teams at EMC VPLEX and EMC RecoverPoint – thanks again for your amazing partnership and friendship!

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Missed you

It’s been a while. Too long if you ask me. I missed this blog and wanted to share what we have been doing and why I was “quiet” for a while, so this blog entry will be dedicated to “Marketing” 🙂 I invite you to take a look, cruise the new site, let me know what you think, share and engage with us. When approaching the end of 2013, we discussed what we think 2014 will be like and how we should translate that to our look and feel and communication with our readers. Axxana’s new website, published this week, is based on the colors Axxana was “born” with. To assist us in the process, we worked with Platforma Creative and Branding and Catom Web Solutions. This is also a great opportunity to thank both teams for putting up with me all this time… Thank You Dotan, Yoni and Eyal! With this short post I just wanted to share my excitement today and to tell you there is a lot more to look forward to this year… Feel free to engage with us and share your thoughts. Write me a note at liat.malki@axxana.com. Looking forward to hearing from you. Liat

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