Posts Tagged ‘VNX’

Axxana's RPO-0 at EMC World 2013

We just got back from another great EMC World conference. Thanks to everyone who came to our booth to learn more about implementing zero-data-loss disaster recovery.

The people that we met were looking specifically for a solution like ours – one that would enable them to achieve zero data loss without breaking the bank. These weren’t your typical EMC VMAX global banking customers, who had already implemented 3-site mirroring, and who spend whatever it takes, because they have to. Instead, they were the kinds of companies (mid-sized banks, manufacturers, engineering firms, and services companies) that attended Michael Gordon’s presentation for VNX users.

We provide simple, affordable, reliable zero-data-loss protection over any distance for mid-market companies. Oh, yes. And if you happen to be an EMC VMAX customer looking to reduce the cost of triple-mirroring, we can do that, too.

EMC World was a great event! Axxana’s Select Theatre presentation was delivered by our own Brendan Foye, Director of Sales, USA West. According to the EMC Select team on the floor, it was by far the most attended session at the Select Theatre. Some of them asked me “What did you do to get such a crowd?”

Axxana at EMC World Select Theatre

It’s no surprise to anyone who has heard Brendan present, but, the presentation went very well. And the buzz continued long after his presentation. People came to our booth saying they saw his presentation and wanted to hear more. At the V bar later that night, people were still talking to me about how cool the Axxana Phoenix is and how great the presentation went. They started asking me if we smashed and crashed the box and I right there on the spot went to YouTube with my iPhone and showed them the mechanical tests video that we have on our channel WEDR, complete with the fire, earthquake, explosion, penetration and water tests. It was, as Chad Sakac would say “AWESOME”!!!

Stage is one thing… but EMC TV??? My friend Lara El-Ghazal from Philly was the beautiful host this year and in between conversations about potential customers who will surely benefit from Axxana’s transformation of Async to Sync… we also… by chance… really… talked about sending a TV live crew to our booth… and sure enough, they came. Mr. Paul Jassies, Axxana’s Director of Sales, EMEA, did a remarkable job in his first TV appearance. Word on the floor was that he was the one who sent RPO-0 to do dance with the TV crew live. That was so much fun! RPO-0 was everywhere at the show. Our friends from Presidio, an EMC Channel Partner, took a picture of RPO-0 strapped to the rope of their climbing wall… again… AWESOME!!!

RPO-0 Ready to Climb The Wall

As for the trade show… it was great. We had many meetings which were pre-set with end users and that’s a lot of what it is about. We had many EMC’ers bring their customers to our booth and of course, random end users who visited us and went home with a phone call in their future. We now have many good friends at EMC, people from all ranks and all roles… and many of them came to our booth to say hello. Having all of us and all of them in the same place at the same time – that’s… you guessed it – AWESOME!

Especially noteworthy was Jerry Eudey who walked around wearing our special, limited edition, “Team Axxana” shirt, which no Axxana employee is allowed to wear, by the way. And if we are talking about friendship… Axxana and RecoverPoint were seen going strong and steady at the show this year, with RecoverPoint’s new booth and back and forth referencing of Zero Data Loss @ Distance (RP+Axxana) to create the world’s strongest, most cost effective, replication solution, with not even a hint of competition. VNX/CLARiiON today… VMAX and VPLEX – here we come!!! Now… isn’t that… AWESOME?!

RPO-0 Meets VNX and Promises Total Protection

Coming from Tel Aviv, I’m used to the heat, but Las Vegas was over 100 degrees yesterday at EMC World 2012.  I figured it wouldn’t matter, because I stayed inside, with our new mascot, RPO-0. Turns out, though, it was just as hot inside. RPO-0 got a lot of attention, and hundreds came over meet him. Of course, one of his favorite visitors was RPO-0′s BFF, VNX.

Don’t forget to stop Booth #728 to meet RPO-0 in person, and remember that Eli Efrat, our CEO, will be speaking today at the Select Theatre at 1:30PM. Ask him how to get your own RPO-0.

Finally, if, tragically, you weren’t able to attend EMC World, you can still watch interviews and keynote presentations streaming live from theCube and EMC TV. We’ve been on EMC TV twice this week. Hey, it’s hot under the camera lights, but nobody handles heat better than Axxana’s RPO-0.  We prove it with this video showing RPO-0 being tested to 2000 degrees Fahrenheit.

See RPO-0 in Action at EMC World 2012

EMC World 2012 is next week in Las Vegas. The Axxana team will be there in force, including our CEO, Eli Efrat, and CTO, Dr. Alex Winokur. It’s a huge event with plenty of options as to how to spend your time, so careful planning helps you make the most of the days.

As a company that has done deep technology integration with EMC’s RecoverPoint, you will find us at many of the RecoverPoint sessions.  There are now twelve.  To find the sessions, just go to the EMC World Scheduler and search on RecoverPoint.

If you are a VNX or VNXe customer, I recommend you attend the session by Jonathan Meltzer, entitled “VNX and VNXe Data Protection: Recovering from Disasters – Large and Small.” He’ll be presenting on both Monday and Tuesday.

If you are responsible for disaster recovery or IT budgeting, you should try to connect with Lynn Osborn, Director of Engineering Services at The Pinnacle Group.  He’s the individual that helped Animal Health International achieve a zero-data-loss IT environment on a budget that any mid-sized company can afford. You can hear Lynn discuss his experience with Axxana in this short video on our YouTube channel. Stop by Booth 728, and we’ll help connect you with Lynn.

As an EMC Select Partner, we are very pleased to have a cameo presentation at the Select Theatre on Wednesday the 23rd, at 1:30pm. Don’t miss it. At the presentation you will learn how to transform asynchronous replication to synchronous replication.

Finally, if you can’t attend EMC World, consider watching the live streaming video that will be coming from theCube. As always, the folks at SiliconAngle and Wikibon will be providing great coverage and interviews with EMC executives, EMC customers, and EMC partners.

We hope to see you in Vegas!

If you are a regular reader of Chuck’s Blog, you probably read his comments on the VMAXe announcement. For those of you who don’t know, VMAXe is a smaller version of EMC’s high-end VMAX array, but with a couple of important differences. VMAXe doesn’t support IBM zSeries or iSeries servers and, as Chuck writes, “Astute readers will note the initial lack of SRDF support on the VMAXe.”

I would assume that EMC will ultimately offer SRDF for the VMAXe, but the initial choice to launch only with RecoverPoint for replication makes sense to us. There’s a huge installed base of CLARiiON and now VNX customers and a growing installed base of RecoverPoint customers. As customers continue to consolidate their storage, VMAXe is a logical platform.  As more storage gets consolidated, concerns regarding availability and recoverability increase, which will drive additional demand for RecoverPoint.

Customers like to standardize, because it makes their operational life easier, and standardizing on data protection makes sense, because the last place you want to have added complexity is when things are going terribly wrong. RecoverPoint allows customers to standardize data protection approaches across VMAXe and VNX product lines. One of the reasons that we chose to partner with EMC generally, and RecoverPoint specifically, was their commitment to provide a standardized approach to data protection across platforms.