Posts Tagged ‘EMC World’

Axxana's RPO-0 at EMC World 2013

We just got back from another great EMC World conference. Thanks to everyone who came to our booth to learn more about implementing zero-data-loss disaster recovery.

The people that we met were looking specifically for a solution like ours – one that would enable them to achieve zero data loss without breaking the bank. These weren’t your typical EMC VMAX global banking customers, who had already implemented 3-site mirroring, and who spend whatever it takes, because they have to. Instead, they were the kinds of companies (mid-sized banks, manufacturers, engineering firms, and services companies) that attended Michael Gordon’s presentation for VNX users.

We provide simple, affordable, reliable zero-data-loss protection over any distance for mid-market companies. Oh, yes. And if you happen to be an EMC VMAX customer looking to reduce the cost of triple-mirroring, we can do that, too.

EMC World was a great event! Axxana’s Select Theatre presentation was delivered by our own Brendan Foye, Director of Sales, USA West. According to the EMC Select team on the floor, it was by far the most attended session at the Select Theatre. Some of them asked me “What did you do to get such a crowd?”

Axxana at EMC World Select Theatre

It’s no surprise to anyone who has heard Brendan present, but, the presentation went very well. And the buzz continued long after his presentation. People came to our booth saying they saw his presentation and wanted to hear more. At the V bar later that night, people were still talking to me about how cool the Axxana Phoenix is and how great the presentation went. They started asking me if we smashed and crashed the box and I right there on the spot went to YouTube with my iPhone and showed them the mechanical tests video that we have on our channel WEDR, complete with the fire, earthquake, explosion, penetration and water tests. It was, as Chad Sakac would say “AWESOME”!!!

Stage is one thing… but EMC TV??? My friend Lara El-Ghazal from Philly was the beautiful host this year and in between conversations about potential customers who will surely benefit from Axxana’s transformation of Async to Sync… we also… by chance… really… talked about sending a TV live crew to our booth… and sure enough, they came. Mr. Paul Jassies, Axxana’s Director of Sales, EMEA, did a remarkable job in his first TV appearance. Word on the floor was that he was the one who sent RPO-0 to do dance with the TV crew live. That was so much fun! RPO-0 was everywhere at the show. Our friends from Presidio, an EMC Channel Partner, took a picture of RPO-0 strapped to the rope of their climbing wall… again… AWESOME!!!

RPO-0 Ready to Climb The Wall

As for the trade show… it was great. We had many meetings which were pre-set with end users and that’s a lot of what it is about. We had many EMC’ers bring their customers to our booth and of course, random end users who visited us and went home with a phone call in their future. We now have many good friends at EMC, people from all ranks and all roles… and many of them came to our booth to say hello. Having all of us and all of them in the same place at the same time – that’s… you guessed it – AWESOME!

Especially noteworthy was Jerry Eudey who walked around wearing our special, limited edition, “Team Axxana” shirt, which no Axxana employee is allowed to wear, by the way. And if we are talking about friendship… Axxana and RecoverPoint were seen going strong and steady at the show this year, with RecoverPoint’s new booth and back and forth referencing of Zero Data Loss @ Distance (RP+Axxana) to create the world’s strongest, most cost effective, replication solution, with not even a hint of competition. VNX/CLARiiON today… VMAX and VPLEX – here we come!!! Now… isn’t that… AWESOME?!

Maroon 5 Shaking It Up at EMC World

Even at EMC World 2012, it’s not all business. Last night everyone had a great time shaking it up with Maroon 5. Of course, the organizers knew everyone would be exhausted from three packed days of education, information, and entertainment, so they are kicking off today with a keynote from Steve Duplessie, Founder of Enterprise Strategy Group, at 8:30 this morning. If you are in the storage industry, you  know Steve Duplessie, and you know, that even if you are exhausted, he will WAKE YOU UP.

Steve will be talking about flash and how flash is shaking up the storage industry. He’ll cut through the hype and, as his blog says, give us “The Bigger Truth.” I’m sure it will be streaming live on EMC TV, so you can watch it at home, or if you are at EMC World, but can’t get out  of bed this morning, you can watch from your hotel room.

Our RPO-0 solution, the Phoenix System RP, uses flash. Watch this short video clip and you’ll see us doing a whole lot of shaking. Don’t try this with your spinning disk.

RPO-0 Meets VNX and Promises Total Protection

Coming from Tel Aviv, I’m used to the heat, but Las Vegas was over 100 degrees yesterday at EMC World 2012.  I figured it wouldn’t matter, because I stayed inside, with our new mascot, RPO-0. Turns out, though, it was just as hot inside. RPO-0 got a lot of attention, and hundreds came over meet him. Of course, one of his favorite visitors was RPO-0′s BFF, VNX.

Don’t forget to stop Booth #728 to meet RPO-0 in person, and remember that Eli Efrat, our CEO, will be speaking today at the Select Theatre at 1:30PM. Ask him how to get your own RPO-0.

Finally, if, tragically, you weren’t able to attend EMC World, you can still watch interviews and keynote presentations streaming live from theCube and EMC TV. We’ve been on EMC TV twice this week. Hey, it’s hot under the camera lights, but nobody handles heat better than Axxana’s RPO-0.  We prove it with this video showing RPO-0 being tested to 2000 degrees Fahrenheit.

Here I am: Introducing EMCworld to RPO-0

We did set up on Sunday and had time for a quick talk with the EMCTV. Go to EMCTV to watch live streaming video of the keynotes, as well as replays of interviews.

Yesterday was our first full day at EMC World 2012, and we were busy, busy, busy. Eli Efrat, our CEO, took the front row VIP seat that I won (you’re welcome, Eli) and watched the opening talk by Joe Tucci and Pat Gelsinger. You can see some of the pictures Eli took at the keynote. I posted them to Axxana’s Facebook page.

We spent the afternoon at the Solutions Pavilion, where I introduced affordable RPO-0 to hundreds of people.

Don’t forget, Eli will be speaking at the EMC Select Theatre at 1:30PM on Wednesday. Meanwhile, stop by to see us at Booth 728 and meet RPO-0 in person.

I’ve got to run now!

See RPO-0 in Action at EMC World 2012

EMC World 2012 is next week in Las Vegas. The Axxana team will be there in force, including our CEO, Eli Efrat, and CTO, Dr. Alex Winokur. It’s a huge event with plenty of options as to how to spend your time, so careful planning helps you make the most of the days.

As a company that has done deep technology integration with EMC’s RecoverPoint, you will find us at many of the RecoverPoint sessions.  There are now twelve.  To find the sessions, just go to the EMC World Scheduler and search on RecoverPoint.

If you are a VNX or VNXe customer, I recommend you attend the session by Jonathan Meltzer, entitled “VNX and VNXe Data Protection: Recovering from Disasters – Large and Small.” He’ll be presenting on both Monday and Tuesday.

If you are responsible for disaster recovery or IT budgeting, you should try to connect with Lynn Osborn, Director of Engineering Services at The Pinnacle Group.  He’s the individual that helped Animal Health International achieve a zero-data-loss IT environment on a budget that any mid-sized company can afford. You can hear Lynn discuss his experience with Axxana in this short video on our YouTube channel. Stop by Booth 728, and we’ll help connect you with Lynn.

As an EMC Select Partner, we are very pleased to have a cameo presentation at the Select Theatre on Wednesday the 23rd, at 1:30pm. Don’t miss it. At the presentation you will learn how to transform asynchronous replication to synchronous replication.

Finally, if you can’t attend EMC World, consider watching the live streaming video that will be coming from theCube. As always, the folks at SiliconAngle and Wikibon will be providing great coverage and interviews with EMC executives, EMC customers, and EMC partners.

We hope to see you in Vegas!

Axxana: 100% Relaxed at EMC World 2011

First, a big thank you to everyone who stopped by to see us at EMC World.   Our theme was 100% Relaxed. And while we were very relaxed setting up the booth, we had huge crowds throughout the week, as everyone wanted to visit our Data Lifeguards.

Axxana Data Lifeguards in Action

I hope that they helped you relax just a little.  If we did nothing else, we proved two things:

1. Our lives are filled with series of unexpected events
2. If you prepare properly, you will still be able to relax

Our CEO, Eli Efrat, appeared on The Cube, looking very relaxed, and talked evolution and revolution, the progress that Axxana has made over the past year, Axxana’s ability to augment RecoverPoint, enabling synchronous replication over any distance, reducing peak-load communication costs, and eliminating the need for additional data centers. We help you turn a very small investment into a tremendous financial impact. You can watch a replay of his interview with Dave Vellante of Wikibon here, including a surprise visit by The Stig.

One way that EMC’s customers are trying to relax more is by moving applications and infrastructure to the cloud.  In keeping with that, we have stayed in lockstep with our partner, EMC, by supporting VCE Vblock together with EMC RecoverPoint.  In case you don’t know, VCE Vblocks are the integrated building blocks from VMware, Cisco and EMC, to enable rapid deployments of private clouds. Rick Walsworth, the Director of Product Marketing for EMC’s Infrastructure Management Group and a huge champion for EMC’s RecoverPoint software, appeared on The Cube and talked about the importance of protecting data, when applications are moved into the cloud.  His interview with Dave Vellante  and John Furrier of Silicon Angle is here.

We had hundreds of meetings at EMC World, but we aren’t done getting the message out.  More details to come, but we will be bringing our theme of relaxation to a series of lunch and learn events around the U.S.  I hope to see you at one of our upcoming events.

I spent eighteen minutes today listening to someone tell me I was wrong. Actually, I watched a video of Karyn Schulz speaking at a recent TED conference.  Her topic was “On Being Wrong.”  I’m going to challenge every one of you, including all of my colleagues at Axxana, our current and future partners, and our current and future customers to watch the video. I know, we’re all very busy. But this is important. I want all of you to learn from Karyn exactly how it feels to be wrong. I think you will be surprised by what she has to say.

If you have raised children, you know that for children to learn and to improve, they have to understand that what they are doing is wrong. It doesn’t mean that they should stop doing what they are doing. More often than not, they should continue to do what they are doing, but just improve on it.  After all, if you wanted to be a world-class runner, and you weren’t doing it right, you wouldn’t stop running. You would improve on it. Read the rest of this entry »

It’s only six weeks until EMC World in Las Vegas, and we are busy getting ready.  EMC World is a great way to not only learn about EMC’s direction and to hear from EMC customers, but to also learn about the innovations that EMC partners, like Axxana, are bringing to market.

Last year, EMC focused on the “Journey to the Private Cloud.”  At this year’s conference you will hear about solutions such as EMC’s Unified Storage offering, the VNX.  In fact, there are more than 30 technical sessions covering every aspect of the VNX.  You will also hear more about vBlock solutions, combining technology and service from VMware, Cisco and EMC to deliver a guaranteed number of virtual machines and a low-risk path to implementing EMC’s private cloud offering. There are almost 20 technical sessions on vBlock at EMC World.

As part of your educational experience at EMC World, I hope that you will stop by to speak with the Axxana team in the exhibition hall.  There you will learn how Axxana is delivering zero-data-loss data protection for VNX and vBlock.  We will ensure that your journey to the Private Cloud is both safe and secure.

We look forward to seeing you there!