This week, as thousands of IT professionals converge at EMC World, many will be getting their first look at Axxana’s Phoenix System RP. The system, which integrates with EMC RecoverPoint and all RecoverPoint-supported platforms, forces IT professionals to change the way they think and to imagine what was previously thought impossible. Now it truly is possible for companies to protect all of their data over any distance through a wide range of disasters.  It is not only possible, but it is affordable for virtually any mid-sized and large enterprise customer. And thanks to RecoverPoint’s and the Phoenix System RP’s integration with VCE Vblocks, zero data loss over any distance is also possible for smaller companies that are leveraging public cloud infrastructures based upon VCE Vblocks.

If you look at the home page of our Axxana website, you will see that we have changed our banner this week to honor other great innovators. These individuals imagined and created what was previously thought impossible. The Wright brothers proved that flight was not just for birds, bees, and bats, but that man, too could fly. Alexander Graham Bell proved that people could remain connected and communicate, hearing each others’ voices over vast distances.  John Bardeen and his colleagues, who developed commercially available transistors proved that electronics could be made affordable for the masses, and Albert Einstein, well, he changed just about everything we thought about the physical world.

In his book, The Black Swan, The Impact of the Highly Improbable, Nassim Taleb explains how Europeans could not imagine black swans until they actually saw them.  Just like black swans, many will not believe that they can recover their data from the ashes, until they see the Phoenix System RP.  No one today  denies the existence of black swans, and everyone can imagine them. Soon, no one will doubt the ability to protect all data and recover it from the ashes, from the floods, from an earthquake, or from a building collapse.  If you are at EMC World, please stop by and see for yourself.  We are at Booth 605.