Archive for May, 2011

Axxana: 100% Relaxed at EMC World 2011

First, a big thank you to everyone who stopped by to see us at EMC World.   Our theme was 100% Relaxed. And while we were very relaxed setting up the booth, we had huge crowds throughout the week, as everyone wanted to visit our Data Lifeguards.

Axxana Data Lifeguards in Action

I hope that they helped you relax just a little.  If we did nothing else, we proved two things:

1. Our lives are filled with series of unexpected events
2. If you prepare properly, you will still be able to relax

Our CEO, Eli Efrat, appeared on The Cube, looking very relaxed, and talked evolution and revolution, the progress that Axxana has made over the past year, Axxana’s ability to augment RecoverPoint, enabling synchronous replication over any distance, reducing peak-load communication costs, and eliminating the need for additional data centers. We help you turn a very small investment into a tremendous financial impact. You can watch a replay of his interview with Dave Vellante of Wikibon here, including a surprise visit by The Stig.

One way that EMC’s customers are trying to relax more is by moving applications and infrastructure to the cloud.  In keeping with that, we have stayed in lockstep with our partner, EMC, by supporting VCE Vblock together with EMC RecoverPoint.  In case you don’t know, VCE Vblocks are the integrated building blocks from VMware, Cisco and EMC, to enable rapid deployments of private clouds. Rick Walsworth, the Director of Product Marketing for EMC’s Infrastructure Management Group and a huge champion for EMC’s RecoverPoint software, appeared on The Cube and talked about the importance of protecting data, when applications are moved into the cloud.  His interview with Dave Vellante  and John Furrier of Silicon Angle is here.

We had hundreds of meetings at EMC World, but we aren’t done getting the message out.  More details to come, but we will be bringing our theme of relaxation to a series of lunch and learn events around the U.S.  I hope to see you at one of our upcoming events.

This week, as thousands of IT professionals converge at EMC World, many will be getting their first look at Axxana’s Phoenix System RP. The system, which integrates with EMC RecoverPoint and all RecoverPoint-supported platforms, forces IT professionals to change the way they think and to imagine what was previously thought impossible. Now it truly is possible for companies to protect all of their data over any distance through a wide range of disasters.  It is not only possible, but it is affordable for virtually any mid-sized and large enterprise customer. And thanks to RecoverPoint’s and the Phoenix System RP’s integration with VCE Vblocks, zero data loss over any distance is also possible for smaller companies that are leveraging public cloud infrastructures based upon VCE Vblocks.

If you look at the home page of our Axxana website, you will see that we have changed our banner this week to honor other great innovators. These individuals imagined and created what was previously thought impossible. The Wright brothers proved that flight was not just for birds, bees, and bats, but that man, too could fly. Alexander Graham Bell proved that people could remain connected and communicate, hearing each others’ voices over vast distances.  John Bardeen and his colleagues, who developed commercially available transistors proved that electronics could be made affordable for the masses, and Albert Einstein, well, he changed just about everything we thought about the physical world.

In his book, The Black Swan, The Impact of the Highly Improbable, Nassim Taleb explains how Europeans could not imagine black swans until they actually saw them.  Just like black swans, many will not believe that they can recover their data from the ashes, until they see the Phoenix System RP.  No one today  denies the existence of black swans, and everyone can imagine them. Soon, no one will doubt the ability to protect all data and recover it from the ashes, from the floods, from an earthquake, or from a building collapse.  If you are at EMC World, please stop by and see for yourself.  We are at Booth 605.